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Patrizia Bertini

Patrizia Bertini
in
UX Collective

DesignOps: rethinking operations with design thinking

Over the last decade, we’ve seen a massive surge in operations teams: DataOps, FinOps, DevOps… Yet, there is something unique in DesignOps…

10 min readMar 12, 2024

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A representation of the key dates of Design and DesignOps’ evolution, with a correlation between digital products’ complexity and teams’ evolution.

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Patrizia Bertini
in
UX Collective

DesignOps and the impact of effective roadmaps

Only 15–20% of the projects in the roadmap are delivered as planned, leaving designers working on projects that would never see the light…

9 min readOct 11, 2023

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A visualisation of Design’s performance when it comes to deliver product roadmaps: only 15–20% of projects are delivered according to plans. And one in three projects will never be delivred.

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Patrizia Bertini
in
UX Collective

DesignOps: OKRs or balanced scorecards?

As a transformative discipline focused on delivering tangible benefits, having ways to measure impact is a key aspect of every DesignOps…

6 min readFeb 7, 2023

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DesignOps and Balanced scorecards both converge on 4 main areas: finance, customer, people, and internal processes. The fact that interpret the businesses with the same lenses and perspectives, makes the Balanced Score cards approach a critical tool to set up a successful design operations practice

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Patrizia Bertini
in
UX Collective

DesignOps’ toolbox

DesignOps emerged as a function to manage the growing complexity in the E2E design processes. But what are the specific skills and tools…

8 min readDec 3, 2022

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The Image shows a number of bubbles of different sizes outlining the weight of each skill for designops, from Change management, UXR, Design standards, legsl scenario, budget management, to agile and programme management.

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Patrizia Bertini
in
UX Collective

Applying DesignOps to product teams

Enabling and streamlining product design’s best practices is one of DesignOps’ critical tasks. But to outline workflows that embed best…

9 min readFeb 16, 2022

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Applying DesignOps to product teams

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Patrizia Bertini
in
UX Collective

When is the right time to think about DesignOps?

Deciding when your organisation is ready to introduce their dedicated DesignOps practice is a critical aspect for any Design team. These 6…

8 min readAug 13, 2021

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The 6 signs your team and your organisation need DesignOps

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Patrizia Bertini
in
UX Collective

Operational efficiency and operational efficacy: defining DesignOps’ metrics

As an efficiency focused transformational function, DesignOps needs to be able to quantify and measure impact and results. Identifying the…

8 min readApr 13, 2021

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DesignOps is made by both Operational efficiency (processes and resources) and Efficacy (Behaviours)

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Patrizia Bertini
in
UX Collective

Systems thinking for DesignOps

If DesignOps is about designing processes and defining transformative strategies, it is important to apply a Systems Thinking approach to…

8 min readMar 30, 2021

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The organisation as a System is made by a number of subsystems that compose a complex system of relationships and interdependencies.

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Patrizia Bertini
in
UX Collective

Adding change management to your DesignOps’ strategy

DesignOps is a transformative function that focuses on the very heart of the teams’ operative system. For this reason a participative…

9 min readMar 18, 2021

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Double Diamond Design approach

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Patrizia Bertini
in
UX Collective

Why we need design leaders, designops leaders, DPMs, and design managers

What is the relationship between DesignOps and Design ? Is a DesignOps Manager the same as a Design Programme Manager (DPM)? Understanding…

7 min readMar 9, 2021

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Plotting Design and DesignOps leaders on 2 dimensions to define the remit and responsibilities of Design Leaders, DesignOps leads, Design Managers, and Design Programme Managers. © P. Bertini 2021

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Patrizia Bertini

Patrizia Bertini

Inquisitive mind | interest: DesignOps | Innovation | Digital transformation |Co-Creation | Privacy | Experience economy | Creativity | System Thinking

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