As an efficiency-focused transformational function, DesignOps needs to be able to quantify and measure impact and results. Identifying the right goals and defining the right KPIs are therefore essential steps for every DesignOps strategy and roadmap to ensure impact and progress can be objectively assessed.

DesignOps is made by both Operational efficiency (processes and resources) and Efficacy (Behaviours)
DesignOps is made by both Operational efficiency (processes and resources) and Efficacy (Behaviours)
DesignOps metrics are divided into two main types: Operational Efficiency and Operational Efficacy. (P/Bertini 2021)


If DesignOps is about designing processes and defining transformative strategies, it is important to apply a Systems Thinking approach to ensure the strategy delivers on the expectations and does not move inefficiencies across the organisation.


DesignOps is a transformative function that focuses on the very heart of the teams’ operative system. For this reason, a participative approach to change management is key to ensure success and impact. Yet, the importance of change management as a core skill is still often overlooked.

Design Thinking as DesignOps’ foundational approach


What is the relationship between DesignOps and Design? Is a DesignOps Manager the same as a Design Programme Manager (DPM)? Understanding the roles and responsibilities of each of these roles is key to ensure Design teams thrive.


The role of designers is changing and new approaches are needed to foster a mindset that can support them to become more impact-focused and a key strategic partner. How can DesignOps help driving Designers’ transformation to maximise results and influence?

A T-Shaped designer had great skills and a focus on execution and delivery. But a π-shaped designer i data driven and focused on impact and collaborative conversations that can drive maximum results.
A T-Shaped designer had great skills and a focus on execution and delivery. But a π-shaped designer i data driven and focused on impact and collaborative conversations that can drive maximum results.


Organisations have always faced a challenge in balancing productivity and creativity due to organisations’ constraints and priorities. But the right DesignOps strategy can deliver innovation at scale and achieve a true Organisational Ambidexterity.

Hands and a clock. Because DesignOps enabled organisational ambidexterity by streamlining processes and improving time utilisation.
Hands and a clock. Because DesignOps enabled organisational ambidexterity by streamlining processes and improving time utilisation.
Credits: https://www.pexels.com/@diimejii


Positioning and introducing DesignOps in your teams’ lives.

Less is more. This is what DesignOps does.
Less is more. This is what DesignOps does.
Credits: https://www.pexels.com/@kaboompics

DesignOps’ focus is to increase operational and spending efficiencies by understanding, analysing, and optimising the E2E design processes to deliver value to the design teams, the design leaders, and the business.


PART 2

Part 2 of 2

Post-its with key words, such as finance, work, create.
Post-its with key words, such as finance, work, create.
Credits: https://www.pexels.com/@nietjuh


What is DesignOps and at which altitude should it be positioned to maximize impact? — Part 1 of 2

Credits: https://www.pexels.com/@lanophotography

What is DesignOps and where does it come from?


Patrizia Bertini

Inquisitive mind | interest: DesignOps | Innovation | Digital transformation |Co-Creation | Privacy | Experience economy | Creativity | System Thinking

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